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About Us

MIMOU is much more than a store. It is a dream, a love, a longing. This dream was born from a friendship between a mother and a daughter, and from their shared love for cosmetics. It is a brand dedicated to improving well-being and offering skin care solutions; it is helping everyone who needs and wants to be helped, ensuring that each customer finds the ideal products for their unique skin needs.

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For us, MIMOU is the search for self-love, which we often think no longer exists, it is the realization of dreams and achievements.

It is a refuge for a longing for what we were; But it is also Hope. Hope for all those who seek but do not know where to find it. MIMOU is this - a celebration of self-care and trust - a place where we visit, but a place that visits us, where our soul will always belong.

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MIMOU derives from the idea of ‘pampering’, symbolising joy, beauty and new beginnings, but is also inspired by the Korean word ‘미모’ (pamper) , meaning ‘beauty’. This reflects our commitment to enhancing natural beauty and wellbeing. At MIMOU , we believe that everyone deserves to feel cared for and valued.

Why Korean cosmetics?

South Korea is globally renowned for being at the forefront of developing new formulations and ingredients. The Korean beauty industry invests heavily in research and development, resulting in products that not only meet, but often set, global standards for quality and innovation. Ingredients such as snail mucin, gotu kola and hyaluronic acid are examples of components that have revolutionized the way we care for our skin, providing deep hydration, cell regeneration and soothing properties.

In Korean culture, skincare is a deeply rooted practice in society, where prevention and maintenance are key. This is something we want to bring to our clients. The philosophy behind Korean beauty is not just about appearance, but about health and well-being. And so we are committed to educating and inspiring our clients to adopt these practices that enhance long-term skin health.

Choosing Korean brands reflects our desire to offer the best in innovation, effectiveness and tradition. We want our customers to experience the same excitement we felt when discovering these products, and to be able to take care of themselves with the same dedication and care that Korean culture has taught us.